8 September 2013

UNTITLED & CO

Untitled & Co, the Toronto based fashion brand has been creating a storm of attention over my Instagram newsfeed of recent and rightly so. The brand has only just last month celebrated it's first birthday, the fragility of this new brand is the only feature of this company which is delicate.



The brand has a strong aesthetic which is reinforced throughout every piece of clothing/accessory. Untitled & Co demands excitement and is worthy of praise and truthful credit. T-shirts, muscles tees and crew neck jumpers are what makes up the bulk of stock, the small range of products does not transfer to the market as weak because of Untitled & Co's young nature but instead reads as selective and exclusive.



Selling printed pieces from my all time favourite film- Clueless (take a look at an old Clueless inspired post!) with crass and trucker mouth words emblazoned across the front makes Untitled & Co an instantly coveted brand for me. Contrast Clueless tops with "YOU CAN'T SIT WITH US" printed across with an image of Disney's Cinderella and her Prince Charming stating "CAN'T MAKE A HO A HOUSEWIFE" you begin to understand the fabulous identity of this rising brand.



If I have caught your interest in Untitled & Co go check them out on their site.

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