In Vogue Reading In Vogue

In Vogue by Norberto Angeletti and Alberto Oliva

Another book has now captured my attention, my face is firmly planted within the large glossy pages incased by a hardback, covered in glamourous black and white photography. Just one month after i was fixated and lost within the informative and deeply inspiring pages of Katie Baron's 'Stylists- New Fashion Visionaries', a spectacular read which i am still currently working my way through. The book which now captivates me so and will do for sometime judging by the sheer size of this beast is 'In Vogue'.

Irving Penn photography of Lisa fonssagrives. - Image not my own.

Norberto Angeletti and Alberto Oliva have created and complied this four hundred and forty-four page wonder, it is the first book depicting the development as Vogue as a publication and brand. It features commentaries from prestigious figures who have played a greatly important part in the history and the evolution of the most notorious, dominant and influential fashion publication in the modern world, Vogue. This book beautifully demonstrates the starting point of Vogue (1909) all the way to the Vogue that society knows and recognises now. 'In Vogue' provides the reader with an educational and informed chronological structure to understand the inner workings and makings of the Conde Nast fashion bible by placing clearly defined chapters throughout the book for example:

Vogue covers illustrations/fine art/photographs.- Transformation of font and logo.- The use of models and celebrities within the pages and featured on the cover.- Fashion photographers.- Photshoot locations.- Editors/columnists/contributors.- Fashion journalism and editorials.

Peter Lindbergh 1994

It's not just the content of this book in terms of text which charms the reader, even though the vast amount of information that gets delivered is fascinating and the composition of the text is what makes for an illuminating read. But it is the addition of imagery coupled with the text or used to break the text up that creates an exciting book; from the illustrated original copies of the first covers of Vogue to the development of fashion photography, supermodels gracing the cover or the delectable editorials, iconic and ground breaking imagery which are embraced by the fashion blooded arms of Vogue.

Arthur Elgort and Grace Coddington Collaboration 2007.

'In Vogue' is an amazing book, one with such allure and character, a book which you find yourself demanding to get to the next page to discover what marvelling text, imagery and content is waiting for you.

Get your hands and feast your eyes upon your own copy HERE