Brian Lichtenberg

Slogan sweatshirts have dominated the past the current seasons and it looks to continue to demand the spotlight for another season to come. Fashion has taken the un-fashionable sweatshirt, only worn for work outs, to sweat through profusely like Sylvester Stallone in all the Rocky films. Whether the fashion industry has awakened itself to the actuality that no one wants to be a size zero, that every man woman and their overly pampered pooch is actively taking on a healthy approach to life. Could this be the reason for the sudden explosion and highly popular sport luxe and sport chic trends that saw every fashionista swapping their Louboutin's for their Nike Free Runs- normative footwear for the gym not for the cobbles of Somerset House. Whatever the reason we must be thankful that for once a season  indulged us in comfort and our go to 'fat day' clothes became a uniform for an army of fashion militants. It became clear that to stay chic and not slobby in a sweatshirt Brian Lichtenberg was your man.

Brian Lichtenberg is an L.A. based womenswear designer who incorporates his notoriously cheeky humour into his designs using a clever, tongue in cheek play on words. Switching up established brand logos to create an entirely new look that still relates to both the original design and Lichtenberg's own aesthetic at the same time. Lichtenberg's designs are youthful and modern, taking the sweatshirt into a paradigm where it has not been previously placed. His designs were helped to gain global recognition by celebrities and models alike, whether it be Rihanna the princess of all things provocative rocking a CUNTIE beanie or the 'it' model of the moment (it seems to be a very long moment!) Cara Delevigne in a BUCCI muscle vest. 

Brian Lichtenberg remains as 'in' fashion as he is outrageous. Intoxicating you with his fresh, young and playfully amusing designs. When and if this trend for sweatshirts does begin to falter and once again we move back into that wardrobe of pure discomfort and pain, which shall undoubtedly happen at some point in the near future. You can be positive that the Brain Lichtenberg brand will still be around and stronger than ever, most likely still causing controversy.